Meituan Travel: High star hotel bookings in counties are hot during the Dragon Boat Festival holiday, with parent-child families becoming the main force

On May 26th, data from Meituan Travel showed that during this year's Dragon Boat Festival holiday, the booking volume of one-stop meal packages for food, accommodation, and entertainment in county-level high star hotels increased by 73% year-on-year, with 33% of parent-child families. With the rise of temperature, the order volume of high-end hotels in the unpopular small towns of Linhai and Linjiang has increased significantly. From the top 10 small cities in terms of booking growth for high-end hotels during the "Dragon Boat Festival" by Meituan Travel, Beihai, Guangxi ranks first with its rich coastal resources and unique cultural heritage.

The trend of "stay at home vacation" has led to a hot demand for hotel catering. As of the week ending May 26th, the search popularity of "hotel food group buying" on the Meituan platform increased by 233% on a weekly basis, and the online transaction volume of high-end hotel catering increased by 25% year-on-year. According to feedback from multiple parent-child tourists, in addition to basic factors such as convenient location and clean rooms, high-quality and cost-effective specialty catering services are becoming an important reference for them when booking hotels. As the Dragon Boat Festival holiday approaches, a high star resort hotel that integrates parent-child restaurants, local cuisine, and children's playgrounds is a popular search for Meituan travel users; Black Pearl Restaurant and must eat list restaurants have become "bonus points" for hotels to attract customers.

The person in charge of Meituan Travel stated that the rise of "stay at home vacations" and "hotel stays" is essentially a manifestation of the upgrading of tourism consumption. With the improvement of people's living standards and the increasingly mature tourism ecology, people's demand is shifting towards deep tourism. In addition to hardware, with the help of digital tools, the combination of online and offline "accommodation+catering" and "accommodation+tickets" created by Gaoxing Hotels has become the core element to attract consumers. This multi format integration model not only enhances the holiday consumption experience, but also creates new commercial growth points.